Zanusi Migration Model

Zanusi Migration Model™, is a strategic tool that navigates a business through the process of modifying or changing to address new, opportunity markets without destroying the current source of profit.

Brands continue to rely on current source of profit without ascertaining where the future source of revenue will come from.

As a result most companies miss long-term growth opportunities. This raises several questions:

1. Who drives your business to help ascertain where the future growth will come from?
2. Is the current source of profit going to be tomorrow's source of profit?
3. How does a business identify tomorrow's source of profit?
4. What action does a business take today to ensure sustainable growth into the future by investing in tomorrow's source of profit?