
Malusi’s background experience is primarily brand strategy, advertising and communications. He has worked for multinational advertising agencies such as Ogilvy, McCann Erickson as well as Herdbuoys.
Over the past 10 years he has worked on projects such as the Sprite Global re – launch and KFC whilst at Ogilvy. His most recent involvement is helping launch the 'Do Broadband' brand for Telkom. He is passionate about building brands, technology and film. And he shoots his own films in his spare time.
“I believe movies tell a story just like brands, to me it is the same thing. To build brands you’ve got to be a good story teller”.
He joined Zanusi in September 2009 as a Brand Strategist focusing on the Airports Company South Africa account.