
Nthabiseng’s earlier career began in 1997 in the field of Advertising and Communication working in account management as a Client liaison between the Agency and the Client. She has vast experience Account/ Portfolio Management for Clients in sectors ranging from FMCG (Uniliver, Gillette), Broadcasting (SABC, Multichoice Africa), Financial sector (Nedbank, Absa), Tourism (South African Tourism, SAA), Government (Department of Water Affairs, Department of Transport), Automotive (GM, Nissan SA), Telecommunications (Vodacom). Coupled with experience in Corporate Business to Business Communication as a Brand Services Specialist for Deloitte and Touche Human Capital.
She has held different Account/ Portfolio Management positions in highly respected Advertising Agencies beginning with Herdbuoys, which later became Herdbuoys McCann Erikson, Ogilvy Africa,Y & R Gitam, Network BBDO, TBWA G1, where she has rapidly ascended within the ranks culminating in a Senior position at The Jupiter Drawing Room JHB as a Group Account Director.
The skills she developed in her career include:
· The co-ordination of campaigns, dealing with media owners and ATL & BTL Agencies
· The co-ordination of both internal and external marketing activity and initiatives
· Building and sustaining strong Client and partner relationships
· Interpretation and application of research data in the formulation of strategic marketing and activity plans
· Identification, analysis of market gaps and the development and application of a communication strategy
· Setting of and the management of marketing budgets based on set business objectives assigned to the project and/or campaign