Attorneys Fidelity Fund : Brand Positioning
Task
To develop a Brand Positioning Strategy that will uniquely position the Fund within the Legal Fraternity
To develop a new brand identity - corporate visual identity for the Attorneys Fidelity Fund
Methodology
Held a Strategic Brand Planning Workshop with Executive Team
Conducted a Brand Audit
Devised key insights on the AFF Brand
Developed a Brand Positioning Platform for AFF
Refreshed the Corporate Identity with a brand new AFF logo
Results
Refreshed new brand identity
Identified brand building initiations/brand marketing plans
