GFIA : Brand Positioning
Task
To develop a brand positioning strategy for Gobodo Forensic and Investigative Accounting
Review the corporate identity and company name
Methodology
Audit and Analysis of the current brand positioning
Developing creative guidelines for the brand
Reviewing the current positioning strategy
Results
A clear brand story that addresses the companies values
The development of a new name (GFIA) that is simple and easy to remember
A clear positioning of the company in the financial services market

























