To educate staff and visitors at O.R. Tambo International Airport, as to ‘global warming’ and its consequences.

To obtain +- 41 000 signatures to be presented to the Global Climate Change Conference to be held in Copenhagen in December 2009

To translate marketing ideas into Airport space and to find new exciting and creative ways to encourage signing of Pledge sheets

The Airports Company South Africa (ACSA) pledged to support the World Wide Fund for Nature (WWF) in their campaign for global warming and the ‘Earth Hour’ shut-down campaign

Map out a full project implementation plan with the ACSA marketing team

Find innovative ways to communicate with target markets and to encourage signatures

Campaign to be manageable over a 6 day period

Employ vibrant youth/students to execute pledges by incentivising with prizes

Come up with exciting entertainment, thus creating ‘awareness’ for Earth Hour in food courts and departure and arrival halls

ACSA/O.R. Tambo International
commended on the excitement of airport visitors around campaign

Education of climate change with give-aways of ‘free daylight saving bulbs’; shakeable torches; t-shirts; caps etc

Entertainment at airport created a lot of excitement

Over 40000 signatures gained