To position, manage and market the Joburg Arts Alive International Festival on behalf of the City of Joburg

Audit and analysis of the Arts Alive projects

Developed a creative concept for the festival

Developed creative elements and guidelines

Developed a positioning strategy and Implementation of plans

A refreshed look and feel of the brand

The programme catered for all genres of arts

Created a platform for unknown artists to showcase their work within the festival

The festival attracted different markets within the City of Johannesburg

Established a cultural exchange between  international countries

Events were across the seven regions of Johannesburg