Southern Africa Trust : Brand Positioning
Task
Develop a Brand Repositioning Strategy for SAT, with particular emphasis on development of the Corporate Identity
Develop an interactive website for SAT
Wesite hosting and loading of content on the website
Develop corporate collateral
Methodology
Reviewed current SAT Corporate Identity
Ascertained best global pratice
Review and analysis of the old website and highlighting the key issues
Development of creative and brand guidelines
Uploading of information on the website
Translation of the content from English to French and Portuguese
Results
A refreshed look and feel for the website
Interactive website that catered for the various target market
Website content translated from English to French and Portuguese languages.
Development of the corporate collateral
Production of marketing and corporate material
