Bayer V C Sales Marketing Collateral : Creative Concept
Task
To develop the marketing collateral for Vector Control sales department
The look and feel to be aligned to Bayer Brand Fusion Guidelines as well as the Life Matters Concept
Develop Key Messages aimed at various stakeholders to communicate BES’s efforts and innovations in the fight against malaria
Methodology
Brand Audit and Analysis
Brand Workshops with key internal stakeholders
Development of the Marketing and Communications Strategy
Development of the Brand Expression/Communication Toolkits
Results
Design and production of the marketing material for the Sales Department
