Zanusi launched its new CI
20th of August 2007ZANUSI LAUNCHED ITS NEW CI
Zanusi is a vision of a vibrant African culture which is all about creating a modern, sophisticated African brand. It is a four-fold tapestry woven together with a delicate yet tenacious thread that combines Brand Strategy Formulation, Visual Communication, Brand Activation and Knowledge
Transfer.
With the seed sown in 2001, growth became the only option...migrating the brand Zanusi to the next level!
Zanusi launched its new Corporate Identity on Thursday, 23 August 2007. The theme of the event was modern, sophisticated yet African. With the music from the Guitarist and Drummer, drinks were served at the welcome table after which guests were ushered into the entertainment area transformed into an African, yet modern fantasy dressed in lavish couches, opulent carpets, cushions, candles and flaming braziers were the framework for the experience. We also had an art exhibition where the Soweto Artist showcased their creative art pieces.
The Basadi Women of Jazz mesmerized the guests with their mellow, jazzy African music throughout the event. On departure, the guests were treated to a Zanusi gift....a memory made real by taking a piece of Zanusi to their homes....
Fun was had by all...
The Venue - Zanusi House
The Entertainment
The Artists
Our Guests
The Zanusi Team
