About Pick n Pay
The Pick n Pay Group is one of Africa's largest and most consistently successful retailers of food, clothing and general merchandise.

Zanusi's Offering
‘Go to Soweto' launch of the first Pick n Pay Hyper at Maponya Mall in Soweto.
Development and execution of the strategic plan to launch the first Pick ‘n Pay Hyper store in the townships. Assisted in empowering Sowetan artists in the billboard campaign.

Brand Activation - 'Go to Soweto' - commissioning of arts

Knowledge Transfer