About Agritourism
Agritourism is a ground breaking initiative which aims to link community driven agricultural projects with tourism to alleviate poverty and stimulate economic growth within identified poverty nodes. The country has been divided into 21 Presidential Poverty nodes, 13 in rural and the balance of 8 in urban areas. From each of these nodes a minimum of two projects were identified, culminating in a total of 51 projects. Business plans have been developed for each project clearly identifying the linkage between agriculture and tourism and the specific needs that will make each project a successful enterprise that benefits communities

Zanusi's Offering
Zanusi Brand Solutions undertook to assist Agritrourism, by the identification of agriculturally based projects that have potential to be developed into tourist attractions, develop the product, position as a brand, create linkages and launch these into the market.

Brand Activation 

Brand Activation - Conference and Exhibition