Zanusi Brand Solutions and Interbrand Sampson partnered to develop a Brand Strategy, Brand Identity and Brand Implementation plan for the merging of Wits Technikon and RAU to form the new University of Johannesburg.

Activity included the development of the brand strategy, development of the visual identity, development of the corporate identity guidelines, launching the new brand to all stakeholders including the media, implementation of an interim campaign to manage perceptions of prospective students, ongoing internal campaign that communicates the benefits of the merger and undertaking the brand internalization programme across five campuses.