About the SA Games
The historic gathering of South African Youth at the City of Tshwane to showcase their talent and skills marked a new era for South African Sport, the birth of the "future stars".
The SA Games concept has evolved over time dating as far back as the early to mid-nineties. During this period the former National Sports Council and the former National Department of Sports and Recreation staged the development games.

Zanusi's Offering
Zanusi Brand Solutions, were appointed to develop a new Corporate Identity as well as to execute a Marketing Campaign to promote the 3rd SA Games, the role included the development of a look and feel, a below-the-line campaign, to mobilize communities to attend and an above-the-line campaign to generate awareness and excitement around the Games.

The games took place in Durban from 24th - 28th September, and included the development of a look and feel, a below-the-line campaign, to mobilize communities to attend and an above-the-line campaign to generate awareness and excitement around the Games.