FPB
The FPB is a statutory body established by the Film and Publication Act of 1996. It replaces the Directorate of Publications. The FPB's task is mainly to classify films, videos, DVDs, computer games and certain publications for their suitable age viewership, and to provide the public with enough information to make informed choices about what they or their children should or should not see.

Zanusi Brand Solutions were initially contracted to develop the Brand Strategy , review the Corporate Brand Identity and for initiating the brand internalization programme for FPB. On completion of this, Zanusi was briefed to develop the Communications Strategy.