SABC 2 contracted Zanusi Brand Solutions in 2006, to market and manage its national roadshows in White River, Kimberley, Queenstown, Richards Bay, Rustenburg, Polokwane and Paarl. SABC 2 has extended it's contract for Zanusi to maket it's Dorp 2 Dorp Roadshows for 2008/09 in Kroonstad, Nelspruit, Brakpan, New Castle, Kuruman, Aliwal North and Makhado.

The Concept
To create the touch and feel to consumers who never experienced SABC2 by taking the brand out to the nation, thereby position the brand as a channel for the South African Family (a channel that caters for all races, cultures and languages)

Phase 1
The parade involves Police cars, Traffic cars, Fire trucks, Drum majorettes, Brass band and the double decker Bus highly branded with the SABC 2 Dorp 2 Dorp branding
The procession takes place on a main road of the Dorp thus creating a vibe and excitement for the people in the Dorps. The procession follows a route that leads to a venue where the main event occurs

Phase 2
The venue comprises a stage where the SABC 2 celebrities from the various programmes perform entertaining the crowds; i.e., Muvhango, 7de Laan, 50/50, Dub, Hectic 9, Motswako etc

Procession

Stars Performing
   

Entertainment
    

Crowds
   

Hospitality
   

Branding