The Unlimited Group?
The Unlimited Group offer entrepreneurs the opportunity to start their own businesses countrywide and build a profitable business by managing sales teams who sell debit-order based products.

Zanusi Brand Solutions was appointed to develop a corporate brand strategy for The Unlimited Group, whose core business is the direct marketing of a range of innovative insurance and other value-added products.This included the formulation of the brand positioning, the brand architecture, brand naming as well as Iconography & Visual Language following the design of their new corporate brand identity.

Zanusi continues to play a pivotal role of ensuring that the activation of brand plans are in line with strategy, relevant fine-tuning of strategy continues and that objectives are being met.