Client Comments
" Zanusi has been a partner of Airports Company South Africa (ACSA) for three years and they have yielded great value for the business in the area of Brand Strategy and Divisional Business Alignment. Their contribution has been immense and we look forward to a continued mutually beneficial relationship with this exciting, dynamic and professional agency"
Nicky Knapp: Group Executive Communications & Brand Management
Airports Company South Africa
" As part of the development of the Global Segmentation Strategy for Zain, Zanusi created the Market Segmentation Profiles for 6 different Zain Markets. This involved analysing raw data from excel tables and creating 4 different segment profiles for each of the different countries sampled. By analysing the stories told by the segment profiles, Zanusi put together the segmentation strategy and created a Global Segmentation Strategy which consists of identifying the similarities between the segments in each of the 6 different countries and creating a Global Segment Profile and Global Segment Strategies"
Mercus Chigoga: Group Marketing Director - Africa Strategy
Zain
"I have had the pleasure of working with Zanusi for 2 years now and have found them to be very professional, knowledgeable and insightful. They constantly deliver over and above what they have been requested and add tremendous value to my area. They are passionate about my business and work as a strategic partner in achieving the goals for our business"
Thembeka Ngugi : Marketing Manager
" The work that you're doing, your expertise and your passion for strategic brand management in Africa is truly inspirational! We will be in touch with you to take the discussion further on how Zanusi can potentially work with us on some of the work we're doing in the rest of Africa"
Nangula Kauluma-Gontes: Marketing Executive
Old Mutual Africa Operations
" Nomahlubi Simamane did all the research on reaching the Black Consumer and covered brand building imperatives with some case studies and presented at our Main Market Channel Workshop. She comes highly recommended and her presentation was outstanding"
Mandla Mvelase : Main Market Channel Manager
The South African Breweries Limited
" We thoroughly enjoyed working with you and the professionalism of your team. We look forward to a continued partnership with Zanusi"
Clotilda Mulenga: Head of Marketing
Liberty Life Properties
" Taking this opportunity to commend Nomahlubi Simamane for her support and commitment to our renewal programme, I would at any time renew our working relationship"
Steven R.D. Jurgens: Managing Director
British American Tobacco
" We thank you for working with us on this demanding initiative and within tight timeframes and hope that we will continue to collaborate in the future"
Neville Gabriel: Executive Director
Southern Africa Trust
" Zanusi's input has been incredibly beneficial in the consolidation of the FPB Corporate Identity and the Brand Manual has proved a great asset towards consolidating our 'look and feel'. We appreciate all the support given by Zanusi during this period and we look forward to working together in the future on other projects"
Sibonakonke Myeni: Head of Communications and Marketing
Film and Publication Board
" You certainly helped to revive the Arts Alive brand and turn it into a credible and increasingly respected one. The team of Arts, Culture and Heritage Services enjoyed working with you and appreciate the professionalism of your team"
Steven Sack: Director Arts, Culture and Heritage Services
City Of Johannesburg
" To date, Zanusi has provided ongoing strategic advisory services, given input into the Business Strategy formulation process through facilitating workshops with the management team and the Executive Board Committee. Zanusi is currently in the process of finalizing the Brand Strategy that will include the Brand Positioning, Brand Architecture and Brand Naming. I have worked with Zanusi previously and have found them to always be professional and insightful in their reporting. I look forward to working with them towards the finalisation of the Brand Strategy and the final phase which will come out of this process."
Motlatsi Molefe : Executive Director
Attorneys Fidelity Fund" Zanusi will shortly be presenting their final recommendations, which will then culminate in finalisation of Phase 3-5 which is the creative renditions and a Brand and Communication Plan that will detail how the new brand is to be taken to market. To date I have found Zanusi to have delivered great value and insight. Their energy, customer-centricity and professional attitude is to be commended. I look forward to a continued beneficial relationship"
Johnnie Mokae : Chief Executive Officer
GFIA