About Zanusi

Nomahlubi Simamane, CEO of Zanusi, was named Top Businesswoman of the Year at the 2009 National Business Awards.  

Nomahlubi founded Zanusi Brand Solutions in 2001. She took advantage of the gap that existed in the market place where understanding the wider South African consumer base is limited and to offer integrated brand solutions. This accolade is a recognition of her leadership which has seen Zanusi register an annual compounded average revenue growth in the excess of 30% over the past five years.

This has been achieved through brand building strategies and activating plans for a variety of blue chip companies and state owned entities (including the likes of Airports Company (ACSA), Liberty Life Properties, the Film and Publication Board and the Nelson Mandela Childrens Fund). Zanusi is increasing its presence throughout the continent, opened offices in Nairobi, Kenya, making its mark working with clients like Zain, a heavy weight player in the telecommunications industry. The company employs twelve full time employees.

What does Zanusi mean?

iZanusi is a Zulu word for the higher level of the third dimension, iZangoma (Traditional Healers, African Doctors). iZanusi provide solutions to problems, medication, meditation, rituals etc, to understand the beginning and the end. They are experts in their field, are acknowledgeable and are teachers. They are very much born in Africa.

Zanusi, offer integrated brand solutions services nationally. This comprises of Brand Strategy Formulation, Visual Communication, including Creative Development and Design, Brand Activation, including research, promotions, events, monitoring and evaluations as well as Knowledge Transfer.

Our Philosophy on Branding

Zanusi has found that brands continue to rely on current source of profit without ascertaining where the future source of profit will come from and therefore miss long-term growth opportunities.

Everything that happens within the organisation should be driven by the impact it will have in the bond created between the key target audience / customers and its brands, products and services.

This will define the different strategies to be applied in the different elements of the value chain to enhance this brand. This in turn leads to the development of the business plan.

In this regard, Zanusi has developed the Zanusi Migration Model™, a strategic tool that navigates a business through the process of modifying or changing to address new opportunity markets without destroying the current source of profit. Our approach to the development of Strategic Marketing Plans is driven by our belief in the Philosophy of Branding.

Our Mission

Bridging yesterday and today with tomorrow by finding the right impartial solutions to business challenges, thereby ensuring long-term sustainability.

Our Objectives

• Position your business for the future, based on today
• Bridge the gap between your current source of profit and your future source of profit, maintaining today and growing tomorrow
• Ensure long-term growth sustainability with minimum risk
• Create lifelong bonds between consumers and your business via all contact point
• Develop and help implement income generating plans

Why Us?

• Provide water-tight and implementable strategic plans
• Recommend holistic branding solutions
• Have translated brand strategies into creative solutions for brands like Public Investment Corporation, Umsobomvu, University of Johannesburg, Agritourism SA, Southern Africa Trust to name a few
• Are specialist not generalist
• Utilise a consultative approach
• Have extensive local and international experience
• Strive for actionable and measurable results
• Driving awareness through integrated marketing campaigns
• Increasing consumer interaction with the brand
• Building relevance and lasting relationships with the stakeholders
• Proven methodology

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