About Zanusi
Zanusi Brand Solutions was established in 2001 to take advantage of the gap that exists in the market place where understanding of the wider South African consumer base is limited and to offer integrated brand solutions
- Zanusi is one of the leading Strategic Brand Consulting Firms
- Main office in Johannesburg, South Africa and regional offices in Nairobi, Kenya, Lusaka, Zambia, Accra, Ghana and Kigali, Rwanda
- 100% black-owned, employs 16 full-time professionals
- Additional resources and expert partners are brought in as required for each specific project
- Client base extends to the rest of Africa, the UK and USA
- Clients include Blue-Chip Companies e.g. Airports Company South Africa (ACSA), BAYER SA, Old Mutual, City of Johannesburg, Attorneys Fidelity Fund, Pick n Pay, Liberty Properties, Zain, SABC, East African Breweries Limited and BP South Africa
- Winner of the Fast Growth SMME category in the 9th Annual African Access National Business Awards 2011
- Winner of the Top Empowered SMME - 2011 Annual Metropolitan Oliver Empowerment Awards
- Winner of the Best Established SMME Award - 2010 Van Ryn's Black Business Quarterly Awards (BBQ)
- CEO - Finalist in the SA's Most Influential Women in Business and Government 2011 Awards
- CEO- Businesswoman of the year 2009 Topco Media and BBQ Awards
- Zanusi was nominated as one of South Africa's Top Emerging Companies in 2009
- Finalist in 2008 AdFocus Awards within the Branding and Design category and ranked 15th
- The Company is rated AAA+, Level 1 Contributor by Empowerdex
What does Zanusi mean?
iZanusi is a Zulu word for the higher level of the third dimension, iZangoma (Traditional Healers, African Doctors). iZanusi provide solutions to problems, medication, meditation, rituals etc, to understand the beginning and the end. They are experts in their field, are acknowledgeable and are teachers. They are very much born in Africa.
Zanusi, offer integrated brand solutions services nationally. This comprises of Brand Strategy Formulation, Visual Communication, including Creative Development and Design, Brand Activation, including research, promotions, events, monitoring and evaluations as well as Knowledge Transfer.
Our Philosophy on Branding
Zanusi has found that brands continue to rely on current source of profit without ascertaining where the future source of profit will come from and therefore miss long-term growth opportunities.
Everything that happens within the organisation should be driven by the impact it will have in the bond created between the key target audience / customers and its brands, products and services.
This will define the different strategies to be applied in the different elements of the value chain to enhance this brand. This in turn leads to the development of the business plan.
In this regard, Zanusi has developed the Zanusi Migration Model™, a strategic tool that navigates a business through the process of modifying or changing to address new opportunity markets without destroying the current source of profit. Our approach to the development of Strategic Marketing Plans is driven by our belief in the Philosophy of Branding.
Our Mission
Bridging yesterday and today with tomorrow by finding the right impartial solutions to business challenges, thereby ensuring long-term sustainability.
Our Objectives
- Position your business for the future, based on today
- Bridge the gap between your current source of profit and your future source of profit, maintaining today and growing tomorrow
- Ensure long-term growth sustainability with minimum risk
- Create lifelong bonds between consumers and your business via all contact point
- Develop and help implement income generating plans
Why Us?
- Provide water-tight and implementable strategic plans
- Recommend holistic branding solutions
- Have translated brand strategies into creative solutions for brands like Public Investment Corporation, Umsobomvu, University of Johannesburg, Agritourism SA, Southern Africa Trust to name a few
- Are specialist not generalist
- Utilise a consultative approach
- Have extensive local and international experience
- Strive for actionable and measurable results
- Driving awareness through integrated marketing campaigns
- Increasing consumer interaction with the brand
- Building relevance and lasting relationships with the stakeholders
- Proven methodology